Alana Parsons

Can you be a five star business based only on product? We won’t say it’s impossible, but leaning to heavily into product means you risk forgetting a crucial piece of the customer satisfaction piece – your customer service. A great product makes for a happy customer, but great customer service makes a fan. And especially now, when automation means we have the opportunity to achieve more with less – as long as we remember that a human connection cannot be automated. Listen to our COO, and CEO of recent acquisition Nimbl, Alana Parsons talk about how to use technology to form a deeper customer relationship.